Fred. Olsen Cruise Lines has promoted Ben Williams to head of marketing from March 1.
He replaces Justin Stanton, who was promoted to sales and marketing director early last year.
Williams was previously eBusiness manager for the cruise line, in charge of its website and social media communications.
In his new role, he will take responsibility for developing the brand and marketing strategy.
The group said Williams joined Fred. Olsen in 2012 as an eBusiness executive and quickly progressed into a supervisory and then management role.
Before that he spent six years working as a marketing executive for the Gray Dawes Group.
Stanton said: "I would like to congratulate Ben on his promotion, which is well deserved. He is an extremely motivated and highly capable individual, and his appointment comes at an exciting time for the company, with the launch of our innovative fly-cruise programme, together with our new European river cruise programme, which has captured the imagination of our guests."
