Fred Olsen Travel is to open a branch within the Jarrold store in Norwich next month.
Its cruise operation, Norwich Cruise Centre, is to relocate to the new in-store location.
The company also has branches in Ipswich, Colchester, Bury St Edmunds, Felixstowe and Wolverhampton.
Managing director Steve Williams said: “We are responding to demand from customers. We believe that the Jarrold customers will value the service we provide and we are extremely optimistic that the tie up will be successful for both parties.”
Report by Phil Davies
