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Free chocolate is OK but Wi-Fi is better

Monday, 29 August 20113 min read

When it comes to “comps” or “freebies,” what do hotel guests want? Free chocolate, perhaps not. Free room upgrades and Wi-Fi, yes.

So says HotelNewsNow.com, with the site quoting hoteliers saying those two are among top favorites. They are joined by a gym and free breakfast.

Meantime, a 2010 report from J.D. Power and Associates found the top five amenities sought by guests are:

  • wireless Internet access;
  • complimentary breakfast;
  • bedding and pillow choices;
  • pillow-top mattresses; and
  • free parking.

“Deciding what should be given to guests for free can be a tough call. Deciding what should be ‘comped’ when hotels are still trying to pull out of a steep downturn makes that decision even more complex,” says the site.

Many hotels go beyond the ordinary.

Apple Core Hotels has 24-hour cappuccino available in the lobby, for example. And Omni Hotels & Resorts provides a backpack stuffed with games to the families with children who stay at the property.

By David Wilkening