Free marketing for small and unusual tourism destinations
Buy a discounted copy of the Sustainable Tourism Report for £150 and get £1,000+ targeted marketing initiative free
In this mass market world, most small destinations struggle with visibility- after all there is so much noise and information, out there, only those destinations with big budgets and big partners get a great deal of exposure.
And, if it’s difficult to get visibility, it is even more difficult to get visibility in the markets that deliver good-quality, high spending tourists.
This is quite sad, because nowadays ABC1 tourists are looking for different and authentic destinations where they don’t get barraged with the same sort of messages from the same sort of companies they do at home.
TotemTourism believes that the answer is the dramatically expanding global LOHAS (Lifestyles of Health and Sustainablility) marketplace.
This is a global marketplace of around a billion people and increasing, which is now well established and growing again in Europe and USA and beginning to get dramatic traction in the BRIC countries. These people are high-spending, expect sustainability as part of their offer and are great tourists because they tend to get really interested in their destination. They are NOT mass tourists.
Clearly, researching the marketplace identifying the potential buyers and making an offer to them could be extremely expensive.
However, there is a solution. TotemTourism has specialized in this marketplace for over 20 years . Writing about sustainable tourism for over 15 years, TotemTourism has not only developed a receptive audience but also a great deal of credibility and connection within it. The fact is that TotemTourism knows how to address this market, and, because of its stands against ‘Greenwashing’ the market respects what TotemTourism says.
Also, TotemTourism has a massive range of networks within this area, including Linkedin groups, databases, newswires, specialist journalists, specialist media with a potential reach of over 2m-5m each week.
TotemTourism is now inviting a limited number of small and interesting destinations -to have a LOHAS makeover and a tester marketing campaign (normally costing well over £1,000) FREE!
This will usually include a basic destination desk research, a LOHAS makeover/image, a green story on the destination with a web presence viral opportunities, distribution through TotemTourism major LOHAS channels, and assistance and advice during the process.
Although the potential marketing footprint is enormous – it’s not about numbers, it’s about right results! And those should lead the destination to learn and repeat!
Plus, each accepted destination gets a copy of the Sustainable Tourism Report 2013 – this year including all a destination needs to get sustainable – hot off the press.
The qualifications required for this offer? To have subscribed for a Sustainable Tourism Report 2013 (see…OFFER) and to be a small, authentic and interesting (not mass tourism) destination.
If you would like to take part in this offer, please email [email protected] as soon as possible.
GET MASSIVE DISCOUNTS ON SUSTAINABLE TOURISM INFORMATION HERE
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