Hospitality firm Fusion has tapped Charles Darwin for its next brand evolution.
The British naturalist is the perfect figurehead for its newest brand, Fusion Originals, the company says.
"World-changing ideas are what Fusion is all about. Charles Darwin is the perfect person to launch this exciting, slightly rebellious all-new brand," said Remco de Hoog, Fusion’s chief architect.
‘Darwin – a Fusion Original’ is currently under construction in Ho Chi Minh City, and will feature 88 rooms.
Room interiors will pay homage to Darwin’s achievements with botanical motifs, artistic recreations of extracts of Darwin’s manuscripts, and all-natural tones and textures.
"With Darwin and every Fusion Original that comes after it, you’ll never quite know what to expect, We love shaking things up, and we think our guests will really enjoy the feeling of entering the unknown each time… in a good way," de Hoog added.
Darwin – a Fusion Original is slated to open next summer.
Fusion designs, builds and manages beachside resorts and city hotels through uniquely branded hospitality concepts, and has five properties currently open in Vietnam.
Fusion’s all-spa inclusive wellness resorts are located in Da Nang, Cam Ranh, Ho Chi Minh City, and Phu Quoc.
