G Adventures’ ‘G Trek for Good’ raises over £30,000

Wednesday, 17 Apr, 2024 0

A group of 21 members of the UKs travel industry recently completed an epic adventure through the Colombian jungle to the Lost City.

In a bid to raise money for local communities and fellow travel industry members in need, the third ‘G Trek for Good’ was completed.

The initiative developed by G Adventures, saw the group raise a total of £31,651 for Planeterra and ABTA LifeLine.

Often compared to Machu Picchu, the trek is one of South America’s most challenging routes.

Covering nearly 30 miles across five days through jungle and river valleys of the Sierra Nevada Mountains, all 21 members of the group made the final 1,200 stone step climb to the Lost City site.

Half of the money raised will now be used to support Planeterra’s work to help vulnerable communities access tourism, including a new project in Colombia.

ABTA LifeLine will get an equal half share to provide support to travel colleagues across the UK in their time of need.

Brian Young, MD EMEA at G Adventures, said: “This initiative is invaluable for both Planeterra and ABTA LifeLine as the funds raised will transform lives.”

“Each of our trekkers has shown unwavering commitment to the challenge. I am in awe of their relentless fundraising efforts.”

Combined with a hugely successful trek in 2022, which saw a group summit Mt. Toubkal in Morocco and previously Mount Kilimanjaro in 2019, G Trek for Good has now raised over £130,000 for the two causes.

Trudie Clements, Director at ABTA LifeLine, added: “The funds raised through G Trek for Good will be of immense help in our work supporting the most vulnerable in our travel community.”

It helps travel industry professionals struggling with the cost of living, a relationship breakdown, or illness among other issues.

“The money we raised will mean that we can help even more people through some of the lowest and darkest points in their lives,” Clements added.

Planning for the next G Trek for Good is already underway for 2025.

Travel industry members can register their interest at: [email protected]

For further donations, the G Trek For Good Just Giving page will remain open until 9 June 2024.

Learn more about : G Adventures ( United Kingdom ) G Adventures ( N. America ) G Adventures ( Asia Pecific )

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TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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