Gain Economic Strength Now – Says New Report

VISION subscribers 50% discount extended to 3 April

The 5th annual Sustainable Tourism Report, published today, outlines methods of getting economic benefits from sustainable tourism practices and encourages travel and tourism businesses to take advantage of these opportunities now.

Apart from identifying marketing opportunities and principles in sustainable tourism, the report includes a complete marketing guide, concentrating on modern, sustainable, marketing methods. The report includes details of 10 specific markets and over 40 selected social networks.

The report outlines the major global challenges we face (including financial, fuel, food, water, population – and safety issues) and identifies methods that sustainable tourism enterprises can use to both address and help to mitigate them – healthily and profitably.

It goes on to define sustainable tourism and offer outlines of potential actions for a wide range of tourism businesses.

The report embodies a marketplace survey making use of current World Bank thinking and comments from 11 high ranking global sustainable tourism executives. Predictions are made which will assist any tourism enterprise understand and plan for the future.

Sections are devoted to current political thinking, and the development opportunities to which tourism may be addressed.

The report highlights current opportunities from which tourism enterprises may benefit – particularly sustainable tourism certification and carbon management.

“This is the most comprehensive report yet” Said Valere Tjolle, publisher “The challenges are bigger – the opportunities greater for any travel and tourism business. The rewards for sustainability are growing every day. The report provides a basis for anyone to understand the market and take advantage of the opportunities.”

The 115-page report is intended as a method of understanding sustainable tourism today, opportunities and marketing methods.

It is intended to be of use to: Accommodation providers (from B&B’s to international hotel groups), Tour operators & travel agents, Tourism attraction operators, Ground handling companies & receptive agents, Meetings, incentives, conference, exhibition organizers & venue finders, Airlines, Cruise & ferry companies, Railway, coach, car hire and other transportation companies, Tourist boards and destination marketing agencies– local, regional and national, Community tourism organizations, Banks & NGO’s with an interest in tourism, Students and educational establishments.

It is priced at:
Commercial entities & NGOs: UK£200, US$300, €240
Students & educational establishments: UK£100, US$150, €120
Any one of the 12 sections may be purchased individually at UK£25, US$38, €30 each.

VISION on Sustainable Tourism readers can benefit from a 50% discount on the above prices for orders made by 3 April 2009 ONLY

For further details and to order email: [email protected]

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