Garry Wilson has joined easyJet Holidays as CEO and becomes a member of the Airline Management Board.
EasyJet announced back in May that the former TUI Group managing director for product and purchasing was joining to boost its holiday sales.
Wilson said: "I’m excited to be joining easyJet and for the opportunity to create a serious player in the holiday’s market.
"EasyJet is a brand which is loved by millions and has a frequency, cost position and market share that is the envy of the industry.
"It is building on these strengths that will help to deliver an attractive and compelling proposition for easyJet Holidays.
"I look forward to creating an industry leading team and a network of the best partners across Europe to drive the growth of the business in the coming years.
EasyJet CEO Johan Lundgren said: "Garry joins us with over 20 years-experience in the holiday sector. His knowledge combined with the great brand and efficient model that easyJet has will help us to develop a significant holidays business."
