Holiday price comparison site Icelolly is re-launching with a new brand identity.
The Leeds-based travel company will from now on be known only as Icelolly, after deciding to park the ‘.com’ from its original brand name.
Starting this week, the site will launch a multi-platform advertising campaign inside some of the capital’s buses and digital escalator panels in Tube stations.
A radio campaign has also been lined up with Heart FM, with Gavin & Stacey star actress Joanna Page recruited to complete the voiceover.
Steve Wilson, chief marketing officer for Icelolly, said: "The overwhelming feedback was that our existing brand looked dated and busy."
Icelolly was founded in 2005. More than 40 different travel companies add their latest offers daily.
