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Genesys report identifies two major technology trends
Travel technology consultants, Genesys, has identified two significant trends in its latest review of travel agency technology.
The first sees travel companies developing their own technology and then seeking to gain a return on the investment by selling the technology to others.
“The newest suppliers in our Travel Agency Technology Review are actually travel companies,” said Paul Richer, senior partner.
“Seeking to maximise their effectiveness online, they have taken the decision to develop precisely the technology they need rather than buy-in from a recognised system supplier.
“ They are now making this available to others in the travel industry. As online software development tools continue to become easier to use, I would expect this trend towards do-it-yourself technology to continue.”
The second trend sees online booking engines now established as the fastest growing segment of the travel agent technology sector.
“There has never been a wider range of online booking engines aimed at travel agents,” said Richer.
“There is now no longer any excuse for agents to have a static website. They can now power their sites with this technology and earn a direct income from being online”
The latest edition Genesys 2009/10 Travel Agency Technology Review features in-depth details of over 40 suppliers across nearly 140 pages.
The review is on-sale at £69.50 plus shipping and can be ordered directly from Genesys’ Web site at www.genesys.net.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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