United Kingdom
United States
Asia Pacific
Global Travel Group unveils brand refresh
The Global Travel Group has unveiled a new look, introducing a new ‘G’ symbol designed to stand alone without using the consortium’s full name.
Managing director Andy Stark admitted the old logo was out of date and hadn’t been changed since the consortium was founded 25 years ago.
The refreshed look took around 18 months to develop, with extensive research and consultation with advertising and brand agencies.
Likening it to the Nike swish, Stark said the aim was to come up with an instantly recognisable logo which could be used by members to show they are part of the trusted Global family.
He refused to disclose the cost of the rebranding process but said it ‘wasn’t in the tens of thousands of pounds’.
Members will receive a toolkit on how to use the new branding on customer-facing communications, with the new logo and typography available for use on websites, business cards, letterheads, quotes and marketing material.
Commercial director Cherie Richards said: "Having a unified, modern brand underlines our standards and presents the business to the world as one that is fresh and forward thinking.
"It is vitally important that we have a relevant look across all touch points – partners contact us through many channels and we want them to understand that Global is a business they can trust."
She also outlined to members a recent reorganising of the business development and head office team and said Global plans to complete the roll-out of its new technology system iBos in time for the 2019 ‘peaks’ period.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Abercrombie & Kent hails $500 million funding boost
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’