Gold Medal Travel has formed a “deeper strategic partnership†with Advantage Travel Centres.
The operator said the two-year deal is the start of a more strategic partnership designed to “encompass stronger commercial terms across the Gold Medal product portfolioâ€.
The two will launch overbranded brochures to Dubai and the Middle East and product will feed into the new version of SABS, the preferred selling platform of more than half of all Advantage member agents.
The revised commercial partnership will see the biggest investment to date in joint marketing activity, including an Advantage endorsement of the Travel TV initiative launched by Gold Medal in September 2007.
At present, over 25% of all live sites across the UK are Advantage members and with central endorsement by Advantage CEO John McEwan, Gold Medal expects this figure to rise substantially in the coming months.
By Bev Fearis
