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Gold Medal launches Peaks campaign
B2B tour operator Gold Medal unveiled its 2022 Peak campaign plans, which will run from early December to the end of January 2022, and covers a variety of activities.
The campaign is headlined by The Golden Guest List, which will see 20 places on a very special familiarisation trip to Dubai up for grabs.
In partnership with flight partner Emirates, the trip will be an opportunity to experience some of Dubai’s newest attractions and the Expo 2020 site.
Agents can secure a place in a number of ways, including booking Emirates flights with Gold Medal, applying for a place or being a lucky wildcard.
Alongside The Golden Guest List, Gold Medal will be repeating its popular Countdown to Christmas incentive, with agents able to win a variety of exciting daily spot prizes.
Between 9 and 24 December, agents just need to correctly answer a question set on Gold Medal’s Facebook page at 10am each weekday in a special video presented by one of its Trade Partnership Managers.
Prizes available include gift hampers, vouchers, pamper sets and some festive tipples.
On the final day, the ‘showstopper’ prize will be the very first place on The Golden Guest List, with the winner securing a place on the FAM trip to Dubai.
To help give agents a Peaks Pick Me Up, there will be a daily prize draw to reward agents for any booking they make across any of the Gold Medal brands (Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys).
A winner will be picked at random each day from all bookings made from 4 January for six weeks.
"Peaks is always the most important time of year, and this year even more so. We want to ensure agents not only have everything they need in terms of digital or physical materials to tempt clients, but also something to look forward to and enjoy as a result of their hard work," Marketing Director Kerry Gallagher said.
A range of social media and physical materials will assist agents, from digital assets to posters, magazines and e-shots.
Gold Medal’s Trade Partnership Managers will also be on the road dropping into agencies with merchandise.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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