Tourism Authority of Thailand wants to drive golfers to its world-class golf courses.
Marketing activities will include support for TV golf programmes, new promotional materials to highlight Thailand as a preferred golf destination, joint marketing and support for golf package sales with tour companies and golf magazines.
Related activities include arranging golf course inspection trips for travel agents and media, focusing on Chiang Mai and the northern region, during May 2011.
Seminars and golf tournaments for consumers will also take place around this time.
The Amazing Thailand Golf Paradise campaign will also include the Thailand Golf Invitation TAT 50th Anniversary golf tournament.
