Google powers 75% of UK web seaches - TravelMole


Google powers 75% of UK web seaches

Thursday, 18 Apr, 2006 0

Google’s domiance of the UK internet search arena has been demonstrated by lastest data from Hitwise.

Figures for the four weeks to April 1 show that Google was responsible for 74.8% of all UK internet searches – the nearest rival being MSN Search at 7.8% followed by Yahoo at 7.5% and ASK UK at 5.6%.

The Hitwise UK data reveals that ‘ebay’ remained the most popular search term in the four week period, representing 0.7% of all search terms. There were more than three times as many searches for ebay as the next highest volume term ‘amazon’ which accounted for 0.2% of all searches.

Easyjet was the most searched for airline followed by Ryanair and British Airways.

Across the travel sector the top 20 search terms were: easyjet, ryanair, cheap flights, expedia, british airways, thomas cook, travel insurance, easy jet, travelodge, flights, national express, cheap holidays, ryan air, bmi baby, thomson holidays, flybe, bmi, lastminute.com, bmibaby.

Hitwise UK research director Heather Hopkins said: “Google continues to dominate the search market in the UK – powering three quarters of UK internet searches.

“While Google is the dominant player, the race for the second most popular search engine is closely contested and will be interesting to watch folloiwng the relaunch of Ask at the beginning of February and the launch of Microsoft’s Vista in 2007.”

Report by Phil Davies



 

profileimage

Phil Davies



Most Read

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari