Gothenburg to host world food and travel summit

The event promises a global outlook, showcasing the distinctive flavor of Sweden, the new culinary nation, and a full coverage of current trends in food tourism.

Decisionmakers and industry insiders from the food, drink and hospitality businesss worldwide will find inspiration and knowledge from thoughtleaders in the fields of food and travel. The event is organized by World Food Travel Association in co-operation with VisitSweden, Västsvenska Turistrådet and Göteborg & Co. The organizers expect to attract 500 delegates from around the world.

The truly international program has just been finalized and is full of interesting sessions, such as the story of how the music festival Way Out West shifted to vegetarian food for sustainability reasons, or how the theme park Astrid Lindgren’s World decided to exchange french fries and burgers for a traditional local fare, inspired by Astrid Lindgren’s wildly popular children’s books.

One of the more well-known Swedish speakers is the internationally acclaimed chef Magnus Nilsson, who runs the award-winning restaurant Fäviken Magasinet on a mountain farm in the wilderness of Swedish Jämtland.

The restaurant relies almost entirely on produce from the farm and the nature that surrounds it. It has been listed as one of Europe’s top 50 restaurants for a number of years.  Magnus will reveal ingredients of his secret recipe that transformed an old building into one of the world’s hottest culinary destinations.

There are also several international examples in the program: the case of how the Danish restaurant Noma has impacted tourism revenue in the Copenhagen region will be presented by a journalist from TIME Magazine. The President of the Canadian organization Taste of Nova Scotia tells her story of cooperation as a recipe for success. John Mulholland, Editor of the British daily The Observer will moderate the congress.

During the weekend prior to the congress, delegates will be given the opportunity to visit different culinary destinations in western Sweden. The welcoming dinner will offer appetizers from many different regions of Sweden on the theme "Try Swedish."

The congress will be held at Radisson Blu Scandinavia in the heart of Gothenburg, a city known for fantastic seafood and other culinary treats. Register before July 30 for an early bird discount.

Full details about the World Food Travel Summit: http://www.worldfoodtravelsummit.com/

Valere Tjolle

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