United Kingdom
United States
Asia Pacific
Great Lakes USA Launches new Sports Guide at World Travel Market 2013
Great Lakes USA launched a new dedicated sports travel brochure at World Travel Market 2013. The region has seen a large increase in sports tourism, both in participating and observing and the guide complements Brand USA’s promotion of sports in the US.
Several high profile championships have taken place recently in the region, including the Ryder Cup in Illinois. This event will go back into the region in 2016 in Minnesota and in 2020 in Wisconsin, a true ‘Ryder Cup region.’
The guide includes professional sports such as football, baseball, hockey, basketball, soccer and golf as well as sports activities and events typical to each region. It also highlights the diverse range of sporting experiences to be had in the Great Lakes as well as include fun, unusual facts about the sports, teams and stadiums.
Commented Toby McCarrick, ‘ In previous years we have produced guides on shopping, great escapes, winter and the outdoors but this year we have decided to tie in with Brand USA’s promotion of sports tourism. Sport draws people together and when you are on holiday in the US watching a sports event is a great way to add an extra dimension to your holiday. This Autumn, the NFL is huge in the UK and we want to tap into that interest and capitalise on it.’
On the booth this year were Toby McCarrick, Executive Director of the Great Lakes and George Zimmerman from Michigan, Keith Kirsten from Detroit, Paul Sherburne from Minnesota and Dave Fantle from Wisconsin.
-Ends-
Editor’s Notes
For further information on the Great Lakes USA, please contact Fiona Pettitt at Cellet Travel Services on 08456 020 574.
Cellet Marketing & Public Relations
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel