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Greater Bay Airlines fares added to Sabre GDS
Sabre Corporation has sealed a new distribution agreement with Hong Kong’s Greater Bay Airlines.
Greater Bay Airlines’ content will be integrated into Sabre’s Global Distribution System, and accessible to Sabre connected travel agents.
It enables the airline to reach a wider audience and maximise its distribution reach.
The deal further strengthens Sabre’s presence in the Hong Kong travel market.
Sabre-connected travel agents will be able to create optimum offers for Greater Bay flights.
“Having launched our scheduled services in July 2022, we’re now focusing on expanding our regional network,” said Gloria Slethaug, GM, Marketing and Sales, GBA.
“It was vital to choose the right technology partner to enable us to enhance our distribution capabilities to travel agents.”
Greater Bay Airlines is aiming to play an increasing role in Hong Kong’s tourism growth.
The carrier flew its inaugural flight to Bangkok last summer and has recently added a sixth destination to its network with the launch of Ho Chi Minh City flights.
It plans to expand its fleet and add further international services in the coming years.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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