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Greater Palm Springs CVB reveals name change
Official destination marketing organisation the Greater Palm Springs Convention & Visitors Bureau has announced a new name.
It will now be known as Visit Greater Palm Springs.
It has unveiled a newly designed logo.
"The Greater Palm Springs region continues to evolve," said Scott White, President & CEO for Visit Greater Palm Springs.
"The name ‘Visit Greater Palm Springs’ is direct and easy to understand, represents a call to action, and reduces confusion about the organisation’s purpose for potential visitors seeking information."
It says the new name also better reflects a longer-term vision to grow the tourism economy in the region.
Tourism remains the top industry in Greater Palm Springs, generating one out of every five jobs supported by tourism.
In 2019, 14.1 million people visited Greater Palm Springs for a total economic impact of $7.5 billion.
As the Coachella Valley emerges from the pandemic, Visit Greater Palm Springs is committed to further tourism development.
Its goals include increasing airlift, and improving mobility within the region, such walk-ability, bike-ability and public transportation.
To accompany the name change, Visit Greater Palm Springs is also rolling out a new identity.
"Unlike other desert destinations, we are an oasis. We’ve been communicating that brand promise through our tagline, ‘Find your oasis.’ Now, we have added a pop of green to our logo mark to represent the thousands of swaying palms visitors see in all directions in our destination," said Chief Creative Officer Jeff Miraglia.
The ‘Find Your Oasis’ tagline was first created in 2014
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