United Kingdom
United States
Asia Pacific
HAL appoints new marketing VP
Holland America Line lined up Kacy Cole as the cruise line’s new Vice President of Marketing and e-commerce.
Cole comes to the cruise industry with more than 20 years of global experience leading marketing functions, digital transformation and integrating brand and performance marketing.
She reports to Beth Bodensteiner, Holland America Line’s Chief Commercial Officer.
As vice president of marketing and e-commerce, Cole will create enhanced strategies for full-funnel marketing at all stages of the booking process and branded content.
She will develop digital solutions that best service the guest experience.
“Kacy joins Holland America Line with an impressive reputation as an impactful marketing leader, and her expertise will help drive our brand to more clearly define our position as one of the world’s leading cruise lines,” said Gus Antorcha, president of Holland America Line.
Prior to joining Holland America Line, Cole was senior vice president of marketing at digital platform LTK where she was responsible for global marketing functions.
Cole has worked in various roles of increasing responsibility in integrated marketing, e-commerce and consumer marketing for companies including T-Mobile, Butter London and Tommy Bahama.
Learn more about : Holland America Line ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Abercrombie & Kent hails $500 million funding boost
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’