United Kingdom
United States
Asia Pacific
HAL appoints new marketing VP
Holland America Line lined up Kacy Cole as the cruise line’s new Vice President of Marketing and e-commerce.
Cole comes to the cruise industry with more than 20 years of global experience leading marketing functions, digital transformation and integrating brand and performance marketing.
She reports to Beth Bodensteiner, Holland America Line’s Chief Commercial Officer.
As vice president of marketing and e-commerce, Cole will create enhanced strategies for full-funnel marketing at all stages of the booking process and branded content.
She will develop digital solutions that best service the guest experience.
“Kacy joins Holland America Line with an impressive reputation as an impactful marketing leader, and her expertise will help drive our brand to more clearly define our position as one of the world’s leading cruise lines,” said Gus Antorcha, president of Holland America Line.
Prior to joining Holland America Line, Cole was senior vice president of marketing at digital platform LTK where she was responsible for global marketing functions.
Cole has worked in various roles of increasing responsibility in integrated marketing, e-commerce and consumer marketing for companies including T-Mobile, Butter London and Tommy Bahama.
Related News Stories:
Learn more about : Holland America Line ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled