United Kingdom
United States
Asia Pacific
HAL appoints new SVP of revenue management
Holland America Line has announced the promotion of Beth Bodensteiner as senior vice president, revenue management.
Reporting to president of Holland America Line Orlando Ashford, Bodensteiner will oversee all revenue management programs.
"Since joining the company more than a decade ago Beth has consistently demonstrated a level of professionalism and expertise that have been instrumental in the company’s planning and decision making," said Ashford.
"This promotion recognizes not only her vast contributions, but also the great dedication and leadership."
She was previously Holland America Line’s vice president of revenue management and product marketing and has also served as director, cruise marketing for voyages, and cruise marketing director for Caribbean and North America.
She joined HAL’s marketing department in 2003 after working as a program manager with Bellevue, Washington based Zebra Hill Marketing.
Bodensteiner graduated with an English degree from the University of Washington.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled