Holland America Line literally plans to rock the boat.
It unveiled the upcoming Rolling Stone Rock Room in a partnership with the music mag.
As part of the new Music Walk area on HAL’s Nieuw Statendam and Koningsdam ships later this year, Rolling Stone Rock Room will be a live rock club venue with a live band playing classic rock anthems.
"We’re looking forward to this unique brand experience and the first partnership of its kind for us, to bring the Rolling Stone brand to life in the ultimate live rock venue at sea," said Meng Ru Kuok, Rolling Stone CEO.
The live playlist will be inspired by magazine’s top song lists.
"Innovative and authentic music experiences are at the heart of all our entertainment offerings and is what distinguishes us in the industry. Classic rock appeals to people across generations because the music is universal, and Rolling Stone Rock Room will bring another incredible live music venue to our ships," said Orlando Ashford, president of Holland America Line.
