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HAL revamps rewards programme
Wednesday, 25 Sep, 2009
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Holland America Line has revamped its rewards programme for regular passengers.
The new Mariner Society Rewards programme provides past passengers with new benefits including onboard discounts, special rates on selected cruises and reduced or free third and fourth rates when booking future cruises.
Benefits are across four tiers and vary based on a passenger’s cruise history, HAL said.
It will be introduced across the entire fleet by October 18.
The line’s marketing, sales and guest programmes vice-president Richard Meadows said: “We wanted to create a programme that gives our loyal Mariner members fantastic perks, cruise values and enhances that sense of pride they feel after having sailed on several cruises with Holland America Line.
“We have one of the highest repeat guest ratios in the cruise industry and our loyal guests deserve the valuable benefits in our new Mariner Society Rewards Programme.”
Passengers automatically collect additional “cruise days” or cruise day credits based on their onboard spending or through the purchase of one of the premium line’s suite options.
The four tiers:
Star Mariner
Passengers who complete their initial cruise are automatically enrolled in the Mariner Society’s first level, earning cruise days towards future cruises and an exclusive collectable gift. Among the features of Star Mariner status: special offers on select sailings, 50 percent discount for third and fourth guests on select sailings, hosted sailings with Holland America Line Ambassadors, a relaxing Welcome Back Embarkation Brunch on future cruises, a subscription to the Mariner Magazine and a Mariner Champagne Brunch on future cruises.
Two-Star Mariner
After 30 cruise day credits earned, Two-Star guests receive all the amenities of a Star Mariner plus shopping discounts, featuring 15% off merchandise purchased from ShopHollandAmerica.com and 10% off logo apparel items onboard in the gift shops. Two-Star Mariners also will receive a complimentary ship photo and be sent an exclusive annual cruise planner and special recognition pin.
Three –Star Mariner
With 75 cruise days earned, Three-Star guests automatically are given all Two-Star amenities plus generous new discounts including 10% off on select spa treatments; a 25% discount on all wine packages, mini-bar purchases, Explorations Café drinks and alternative restaurant surcharges and special advanced notice of new itineraries.
Four-Star Mariner
At the top of the tiers, with 200 cruise days earned, Four-Star guests enjoy the benefits of all Star levels below and the bonus of free fare for third and fourth guests on select sailings; complimentary wine tasting and laundry/pressing; a 50% discount on all wine packages, mini-bar purchases, Explorations Café drinks and alternative restaurant surcharges; a 15% discount on logo apparel items onboard in the gift shops; priority tender service and check-in; priority shore excursion pre-booking; and a free subscription to Food and Wine magazine or Travel and Leisure magazine.
by Phil Davies
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