Half of British Airways bookings could be coming via the internet in less than two years.
The airline’s new chief executive Willie Walsh reportedly said that one way of cutting costs was to raise the number of bookings over the internet from the current level of 22%.
Quoted in the Daily Telegraph, he said: “Within the next two years we believe we could get to 50%.”
He was speaking on the airline’s launch of flights to Bangalore in India, suggesting that cost cutting targets of GBP 300 million a year by March 2007 was not high enough.
He is to reveal a new business plan in February setting new cost saving targets, the newspaper reported.
Report by Phil Davies
