Haven targets mums in new ad campaign

Haven has launched its first ever integrated TV and cinema advertising campaign across the UK.

It is the first time the operator has advertised in cinemas.

The campaign, supported by digital and social media advertising, targets families with a specific focus on mums.

It showcases a range of ‘Haven Days’ and encourages people to share their own holiday experiences via social platforms using the #MyHavenDays hash tag.