Hawaii looking to draw more visitors in the slow season - TravelMole


Hawaii looking to draw more visitors in the slow season

Friday, 09 Aug, 2005 0

The Hawaii Visitors & Convention Bureau is launching a multi-million dollar campaign to lure travelers this fall, their slowest season for travel to the islands.

 

The campaign was announced at a time when Hawaii has already had a record year. There were 3.6 million visitors in the first half of 2005, a 7% increase over the same time in 2004.

 

Hawaii promoters are advertising a new Web that allows users to choose from more than 180 activities on six Hawaiian Islands.

 

“Higher spending, activity-oriented travelers” are the target market for the fall, said John Monahan, president and CEO of the state’s visitors bureau.

 

 

Report by David Wilkening



 

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David



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