Hawaii tourism remains on course to reach the 10 million visitor milestone by the year-end.
It posted visitor arrivals of 800,000 for October taking the year-to-date total through October to 8.7 million visitors.
That is up 5.5% on 2018.
The 2018 full-year total was just shy of 10 million at 9.9 million visitors.
Despite the increase, total tourism-related spending is fairly stagnant, with declines in seven of the 10 months so far this year.
Average daily spend is down nearly 3% to $195 per person.
There were mixed fortunes across the four main Hawaiian islands with Oahu and Hawaii Island recording increased spending but there were declines in Maui and Kauai.
The Hawaii Tourism Authority’s goal is focused more on increasing spending per visitor rather than concentrating on purely on attracting more visitors.
