Hawaiian Airlines has named Soojin Yu as country director and chief representative for the South Korea market.
She will oversee all of the airline’s commercial activities in the market,
Hawaiian started non-stop flights between Hawaii and Seoul nearly five years ago.
"Soojin’s broad industry experience makes her the ideal representative to fortify our position as the airline offering the best value for South Koreans traveling to our islands," said Theo Panagiotoulias, Hawaiian Airlines’ senior vice president of global sales and alliances.
"We are thrilled to welcome Soojin as we enter our fifth year of service in Seoul."
Yu has 25 years’ experience in the automotive and aviation industries and is a former marketing and communications manager for Air France-KLM.
Hawaiian Airlines also recently hired Liwei Kimura to oversee its growing commercial activities in China.
