Heathrow Express has increased its Armed Forces discount from 38 per cent to 50 percent.
In addition, 10 percent of these sales will be donated to the Help for Heroes charity.
Heathrow Express managing director Richard Robinson said: “We have always offered a discount for the Armed Forces to show our support for this country’s service personnel.
"In the return to work after the summer and in the run up to Christmas, charity giving is often brought to the attention of the public, so we have picked this last quarter of 2010 to make significant enhancements to our assistance for Help for Heroes.
“We have increased the discount to 50% and implemented a 10% donation to Help for Heroes to show our appreciation of the Armed Forces.”
By Linsey McNeill
