Screens have been installed at Heathrow Terminal 2 to show live time and price comparisons between taxis and train services taking passengers into London.
They combine real-time traffic, weather and Heathrow Express train service information into one feed at the terminal’s baggage reclaim zone.
Fraser Brown, Heathrow Express director, said: "The aim of the ‘journey comparison generator’ is to enable Heathrow passengers to get into London as speedily, easily and cheaply as possible. By harnessing many different sources of real-time data into one we are helping make this happen.
"Research shows Heathrow Express trains are three times faster than taxis and a quarter of the price. These screens show how that comparison varies minute to minute depending on traffic, weather and time of day."
