Launching in beta to bring guests smarter, more intuitive travel planning, the new Hilton AI Planner is laying the groundwork for even more personalized experiences ahead.
Hilton AI Planner is a new generative AI–powered digital concierge that helps travelers explore the company’s global portfolio of hotels and plan memorable stays with Hilton.
The introduction of the Hilton AI Planner – now in beta testing at hilton.com– addresses the growing use of AI tools for travel planning and underscores Hilton’s long-standing commitment to innovation and investment in technologies that enhance the guest experience.
The Hilton AI Planner uses conversational intelligence to help travelers navigate every stage of the shopping journey – whether identifying the right destination, comparing properties or exploring amenities. With real‑time responses and curated recommendations, the tool delivers a streamlined experience that goes beyond traditional search filters. The tool will initially launch to a small pool of site traffic on hilton.com and eventually expand to more users as the Hilton AI Planner evolves.
