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Hilton launches new brand
Hilton Hotels Corp. announced it will launch the Waldorf-Astoria Collection through two initiatives: new buildings in selected international gateway cities and the co-branding of existing luxury properties.
The first three hotels to become part of the collection in February are the Grand Wailea Resort Hotel and Spa in Hawaii, the Arizona Biltmore Resort and Spa in Phoenix, and the La Quinta Resort and Club in La Quinta, Calif.
The properties are now owned by CNL Resorts.
No timeline or other locations have been set, according to Matt Hart, president and COO of Hilton. He said:
“We intend to be extremely selective with the Waldorf name. We are just getting started.”
He said the brand would only include exclusive properties in gateway cities.
Report by David Wilkening
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