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Hilton Named Number One Hotel Brand In Australia
The BDRC Asia Pacific Hotel Business Guest Survey has ranked Hilton Hotels as the number one hotel brand in Australia ahead of Hyatt and Sheraton. The annual independent survey launched in 2003 surveys 1434 business guests throughout Australia and the Asia Pacific region.
As well as topping the primary index, the Hilton Honors program scored first place on ‘Most Recognized Loyalty Program’, and Hilton.com was voted ‘Most Visited Website’.
For Australian travellers, hotel branding plays an important role in their selection process, with over 4 in 5 stating that the hotel brand name has a ‘great deal’ or ‘fair amount’ of influence on their choice of hotel.
Andrew Flack, Director of Business Development for Hilton Australia, said, “The number one result is testament to the last five years of significant Hilton investment in the region. This has delivered brand new Hiltons in Auckland, Melbourne Airport and Sydney, as well as extensive refurbishments in Perth, Adelaide, Brisbane and Cairns.
2006 will see the first phase of the new Hilton in Fiji, and new properties in Melbourne and Wellington are in development for 2008. In 2005 Hilton International spent more development money in Australia than any other country in the world, due mainly to the new Hilton Sydney.”
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