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Asia Pacific
HKTB on-line Agents Challenge
As the Hong Kong Tourism Board (HKTB) progressively rolls out its 2006 Discover Hong Kong Year campaign, members of the travel trade are being encouraged to take part in the 2006 Discover Hong Kong Challenge, a fun educational interactive online game.
The global Challenge is designed to arm retail and wholesale front-line travel agents with greater knowledge of the city’s new and existing tourism products, so they can promote Hong Kong more creatively and effectively. Divided into four parts, the game involves drag-and-drop, memory and quiz elements, culminating in an open-ended question that all contestants must complete. Winners of the Challenge, who have completed all the sections and submitted the best-written responses, will receive one of 100 exclusive familiarisation visits to Hong Kong in February 2006, when they can fully experience their own Journey of Discovery in the city.
“In addition to heightening and sustaining awareness of the 2006 Discover Hong Kong Year campaign among the trade, the Challenge offers a novel means of spreading the word and creating excitement about Hong Kong, as well as building online links with travel agents and existing partners,” said HKTB’s Regional Director Andrew Clark.
The game will be followed up by a re-vamped on-line Hong Kong Specialist programme, providing training for agents.
Travel agents can access the Challenge at www.SpecialistHK.com/Challenge or via the HKTB’s PartnerNet travel-trade web site from Monday 7 November. The 2006 Discover Hong Kong Challenge is only available online and the closing date for the game is 15 December 2005.
Graham Muldoon
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