Hotel Marketing Association chairman Pamela Carvell has been appointed director of marketing for Folio Hotels.
Her brief is to establish the Folio Hotels brand within the UK marketplace.
Carvell runs a sales and marketing consultancy, Pampas Marketing and Training, where she has handled major projects for hotel chains including InterContinental, Corinthia and Concorde.
Before establishing Pampas in 1991, she was marketing director Europe, Middle East & Africa for Holiday Inn Hotels.
She will continue to run Pampas on training and non-competitive hotel industry marketing projects, and will continue to head up the HMA.
Pamela said: “My intention is to create marketing strategies and campaigns that will develop the business and establish the Folio Hotels brand as the byword for great hospitality, but without compromising the individual character of their hotels.”
By Bev Fearis
