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Holiday Autos to distribute via GDS
Holiday Autos is to sell via Sabre and Amadeus as part of a new trade business strategy for Europe.
The lastminute.com-owned car rental broker is to go live on both GDSs from the summer, starting with France and the UK, with other European countries following later in the year.
Plans are underway to launch on GDS in other European countries – Italy, Spain, Ireland, Benelux and the Nordics – later in the year.
Germany is the only European country where the company has sold via GDS, with product available on both Sabre and Amadeus.
Group managing director Brian Murphy said: “This announcement is further evidence of Holiday Autos’ commitment to the travel trade as a vital distribution channel and highlights the importance we place on our leisure car business.
“The European roll-out of a trade GDS strategy means our travel partners will have more ways of accessing and booking Holiday Autos cars than ever before.
“As the trend towards dynamic packaging gathers pace this move means agents are able to offer clients a more rounded and flexible service by adding car hire to their flight and accommodation booking without the need to use different systems.
“We look forward to working with Amadeus and our new sister company, Sabre Travel Network, to implement this new business strategy across Europe.”
Report by Phil Davies
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