A Thomas Cook Group tour operator has launched a saucy ad to persuade wannabe grandparents to pay for a holiday for their grown-up children in the hope they might conceive while away.
Dutch holiday firm Spies claims the ‘Do it for Mom’ campaign could also help reverse problems caused by Denmark’s low birth rate and ageing population.
As an incentive to grandparents to pay for holidays for their kids, it is offering discounts of around £100 and the first 100 couples who book the offer will receive an ‘activity package’ of a bottle of champagne, massage oil and protein bars, said The Independent.
