Holiday park operator invests in major ad campaign

Holiday park operator Park Resorts has invested in its first major TV advertising campaign.

Previously the operator’s only TV advertising was a minor campaign in 2006.

The latest ads will run for four weeks on ITV1, Cartoon Network and CITV.

Sales and marketing director Richie Jones said of the campaign: "We’re hoping it will capture the imagination of UK holidaymakers and help us to reach new audiences."

By Linsey McNeill

Thursday June 21st 2012