Pontins has appointed a digital marketing agency to create a new website which the holiday parks operator hopes will revolutionise its online business.
It says the new website will be a showcase for its five UK seaside holiday parks, simplify online bookings and become the key driver of sales of its family holidays.
In 2011, Pontins’ holiday parks underwent a £25 million makeover with improvements to accommodation, facilities and an upgraded entertainment programme.
Equator, one of the UK’s leading digital marketing agencies, will now completely overhaul the brand’s online presence with a new ecommerce site.
