Holland America Line has appointed Orlando Ashford as its new president, starting on Monday.
He joins the company from Mercer, the global consulting group in ‘talent, health, retirement and investments’, where he was president of the Talent Business Segment.
Ashford will oversee Holland America Line’s sales and marketing, revenue management, deployment and itinerary planning, public relations, hotel operations and strategy.
He will relocate to the Holland America Line headquarters office in Seattle, reporting to Group CEO Stein Kruse.
He will be part of the group’s executive leadership team, alongside Jan Swartz, president of Princess Cruises; Richard Meadows, president of Seabourn and president of Cunard North America; and Ann Sherry AO, chief executive officer, Carnival Australia.
