Homewood Suites by Hilton launched a five-year product enhancement program.
The “Distinctly Homewood” program is designed to make the brand the leader in relevance, consistency and distinctness, according to the company.
Said Jim Holthouser, senior vice president, brand management:
“Our ‘Distinctly Homewood’ program will upgrade the guest experience, while ensuring the brand’s continued dominance and growth in the marketplace.”
He said the upgrades will make the extended stay brand’s hotels more residential and have more of a home-like feel to guests.
In keeping with that theme, enhancements will include higher quality bedding, upgraded baths, updated kitchens, expanded fitness facilities and other upgraded amenities.
A typical Homewood Suites guest stays about 14 days.
The completion of upgrades for the chain’s 145 hotels is set for the end of the year, 2008.
Report by David Wilkening
