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Hostelbookers introduces videos
More than 100 videos of properties have been introduced to the HostelBookers.com website.
Budget accommodation in Amsterdam, Singapore, Rome, Venice, Florence, London, Edinburgh and Dublin is being featured by the company.
The company has undertaken the entire project in-house – from the recording to the editing. It will be opening the field up to user-generated content and footage created by the properties themselves in the near future
By taking these videos by themselves with a mobile phone HostelBookers puts itself in their customers’ place, the company claims.
HostelBookers has also joined forces with TripAdvisor to promote a selection of the videos, which can be found at: http://www.tripadvisor.co.uk/members-videos/HostelBookers
Although the project is still in its infancy, HostelBookers has seen a slight uplift in bookings for those properties featuring video footage.
Head of e-commerce Ed Goldswain said: “We were keen to produce a type of video that was in sync with our market and wanted to shoot the properties as they were, in a totally realistic fashion, without staging any of the shots.
“The videos form a major part of our ongoing quality assurance drive: the aim of the exercise, after all, isn’t to create a glossy ‘sales’ video, but to be totally transparent and allow our customers to see more of what a property’s actually like before they book it.â€
by Phil Davies
Phil Davies
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