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Hotel brands launch single GDS code
PH Hotels, De Vere Venues and Four Pillars Hotels have launched a single GDS code – ‘PA’.
Providing the brands with a ‘unified identity’, the new code will launch on June 10 and within the give agents access to properties in 45 locations across the UK including city centre and rural hotels.
The three brands say they want to work together to increase brand recognition with the travel agency community.
To celebrate the launch, some agents will benefit from an enhanced commission of 12% for bookings made during June and July, for stays before the end of September 2015.
Hayley Stokes, sales director from PH Hotels and Four Pillars said:: "The three brands are already united under shared ownership and this change is the latest initiative to bring the groups together and strengthen our sales and marketing operations."
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