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Hotel chain reports rash of mobile device bookings
InterContinental Hotels Group (IHG) reported a nearly 1,000 percent increase in room night bookings from mobile devices in just over a year.
The group has gone from under $1 million in monthly revenue to $10 million in just over a year.
In the first five months of 2011, IHG has already surpassed its 2010 total number of room night bookings from mobile devices.
Most guests – 65 percent – who book through a mobile device are staying at IHG hotels the same night or within one day.
IHG has announced the continuation of its mobile app strategy with iPhone booking apps for each of its seven brands – InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.
By David Wilkening
David
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