Carlson and The Rezidor Hotel Group have joined together to become the Carlson Rezidor Hotel Group.
The legal status and ownership structure of each group will stay the same, but they will work together to:
– align and manage their brands
– develop revenue generation engines
– explore global purchasing opportunities and people development
– establish a global sales team.
The joint group aims to generate more than $400 million in additional revenue and a RevPAR Index increase of more than 9 points by 2015.
“Carlson and Rezidor have a long common history and have grown together over the past 17 years,†said Hubert Joly, president & CEO of Carlson.
“Going to market as one is a next and natural step. We are leveraging the strengths of two great companies to create value for all our stakeholders.â€
Rezidor president and CEO Kurt Ritter added: “The goal of this development is to generate more attractive financial returns for the owners and greater value for all shareholders, to be perceived by business partners around the world as one global hotel company, to offer more compelling and consistent value propositions to the guests, and to offer global career and development opportunities to the staff.”
The group’s new website, www.carlsonrezidor.com, will launch Feb 1.
by Bev Fearis
