Last minute booking app Hotel Tonight has teamed up in partnership with English Premier League soccer team Chelsea FC.
It is Chelsea’s first tie-in with a mobile app and allows fans watching games at the stadium to access special ‘GeoRates’ for hotels located near Chelsea’s Stamford Bridge stadium.
The partnership kicks off starting February 4 when Chelsea takes on local rivals Arsenal FC.
It will also be available to Chelsea fans when traveling to away games.
"HotelTonight offers special GeoRates to people in airports and train stations, but this is the first time it has been rolled out in sports," chief marketing officer Ray Elias said.
"Sports fans are one of the key groups who have made last-minute travel a mainstream phenomenon globally and when I say mainstream, nearly half of U.S. domestic hotel bookings are made within three days of arrival, and half of EU hotel bookings are within seven days of arrival."
The partnership will also see a marketing presence by Hotel Tonight inside the stadium and Chelsea players will feature in its social media campaigns.
