Hotelbeds has signed a strategic distribution deal with a Turkish hotel group.
The partnership will give Hotelbeds exclusive access to Kilit Hospitality Group’s ‘ultra all-inclusive’ five-star hotels.
Kilit has 17 hotels operating under various sub-brands – Crystal Hotel Chain, Amara World Hotels and Nirvana Lagoon Luxury – in Turkish resorts such as Side, Belek, Kemer and Bodrum.
The Turkish chain will be able to distribute its hotel rooms via both the wholesale channel, which operates under the ‘Hotelbeds’ name, and the retail travel agent channel, which operates under the ‘Bedsonline’ brand.
Arzu Harley, regional manager of Hotelbeds Turkey,~said: "Today’s news reflects our long-term commitment to Turkey, despite the market facing some challenges in recent years, as a premier tourist destination.
"This commitment has recently proven more than worthwhile, following the continued rebound in hotel bookings for Turkey that we’ve seen over the last year – summer 2019 already looks set to be a record."
Umman Cetinbas, CEO of Crystal Hotels Brand, added: "Despite being the largest operator of all-inclusive beach and resort hotels in Turkey, we still have ambitious plans to grow further locally. Today’s news forms part of a strategic plan and we look forward to working with Hotelbeds as we not only grow overall bookings together, but more importantly grow high-value bookings.
"After careful consideration we felt that the bedbank distribution channel should be a core part of our growth strategy and following many years of partnering successfully, Hotelbeds was naturally our first choice."
