Hotelzon has moved its head office team from Helsinki to London.
It says the move is part of its plans to move closer to its UK market "where its partners and competition are based".
Its existing Winchester office will remain as its call centre and finance department.
The new office, in Chiswick Park, west London, includes CEO Jani Kaskinen, VP UK Mike Morley and global marketing managerPäivi Huuhtanen.
Anna Huttunen, VP research and development, will join the London office later in the year.
By Bev Fearis
