The number of agents logging flights to the US for a chance to win a place on this year’s Brand USA MegaFam was up 87%.
During the entry period from January 1 to April 3, more than 930 agents registered their international flight bookings from the UK and Ireland to the US.
This is the fourth year in a row that Brand USA has organized its MegaFam in partnership with American Airlines and British Airways.
Flights with a total of 100 agents on board will depart from London Heathrow and Gatwick tomorrow and Wednesday. They will take part in seven different itineraries, visiting 18 states and taking in National Parks in honour of the centennial of the National Park Service this August.
Brand USA president & CEO Christopher Thompson said: "We are delighted with this incredible result.
"We are in our fourth year of activation in the UK and Irish markets and the substantial rise in this year’s MegaFam entries is a reflection of the direct impact that Brand USA’s marketing and partnership efforts with American Airlines and British Airways have made on consumer demand in the market.
"The increase in agent bookings comes from the reignited passion that holidaymakers in the UK and Ireland have for the USA, as well as the agents who are selling it, and we thank all our partners for making the MegaFam happen year after year."
