Hyatt Hotels is set to acquire the Mr & Mrs Smith curated hotel booking platform.
It will pay about $66 million for a 100% stake.
The transaction is expected to close in the second quarter, Hyatt says.
Founded in 2003 by James and Tamara Lohan, Mr & Mrs Smith aggregates a curated collection of about 1,500 boutique and luxury hotels and resorts.
It operates as a travel club with around one million users.
Hyatt says the deal will double its access to boutique and luxury hotels globally.
Hyatt will onboard over 100 Mr & Mrs Smith employees into its commercial services team, including the founders.
“We are excited by this planned acquisition and bringing World of Hyatt members even more global luxury offerings,” Hyatt said.
The Mr & Mrs Smith portfolio includes properties in over 20 countries where Hyatt has no presence.
These include Fiji, Croatia, Iceland, and Anguilla.
“Founders Tamara and James Lohan alongside their team have built the ultimate global direct booking collection of unique stay experiences.”
